🪓[LEAKED] Our First K.i.S.S?

Welcome, iKyu’s inKredible SubsKriber. Let’s demystify chaos.

“1000 Breakdowns in your inbox”

“Next stop, inBox - Mon, Wed, Fri”

“Ink | Information | Incredible”

Any of the above grabbed your attention?

This was supposed to be a launch where we can throw some generic platitudes.

But we thought what’s better than just talking about the truth?

…Talking about the brutal truth.

Let’s talk about our canvas in the world of chaos!

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We don’t want to call this a “launch edition” or something so tactless that we would shy away from it.

We can’t waste energy on something that will be forgotten.

Also, only a vital few “firsts” are to be remembered. Not this one!

We are in your inbox, this time of the day?

“What are we?”
“What do we do?”

We traversed through a lot of fields of what we can do.

We thought in the limbo ‘We want for nothing, yet we thrive for that one thing…’

Deep inside, we harmonize simplicity.

But it still doesn’t answer the question:

“Why are we in YOUR inbox?”
“What we are going to do?”

The thing that we want to entrust you with is an experience of a lifetime:

“Why a newsletter?”

Everyone loves a pen pal.

In this age, where Instant messaging is a compulsive medal; Everyone wants a sparring partner, that would give them a sense of fulfilment.

• A new perspective. 

• A simplified focal point of life.

• An Explain-me-like-I’m-five (ELIF5) vending machine for every bit of information, he/she/it is (Kyu)rious about.

We love newsletters. And it’s always great to build something you love!

More importantly, emails are part of everyone’s life.

An email has been here, like forever. It will always be around.

Email technology is not a speculative market & Newsletters are going to be the future of the expression of Ideas.

We lived in jungles.
Then we lived in cities.
We moved to the internet,
Now we are going to live in emails.

Content. Cult. Chaos.

There’s never been friction or resistance in getting an “email” account.

It’s like an integral part of life.

Newsletters become a natural extension of your life when you miss life’s essential shades in this flux of bountiful information.

“How are we going to solve it?”

The choice we made to sow our first step is:

Business Entertainment.

It’s the most misunderstood term in the broader aspect of the Indian Content realm.

Business entertainment is always camouflaged with two strains:

• Adverts in the form of editorials a.k.a Advertorials.

• Journalistic & opinionated-editorials

Either someone is advertising their product or someone’s productizing advertisement.

You can never tell the difference between which one’s valuable and which one’s about to glide down the junk folder.

There’s no right answer to any of these questions…

But you do have a choice between choosing the vital few or consuming the trivial many.

Today, you have to make that choice!

The Quantum Leap.

Conventional wisdom depicts the vacuum when it comes to understanding phenomenal startup/business insights, ‘the what, when, who’ of a startup/business, and an encyclopediac view of how startups/businesses are built, run & conquered!

We are furious due to the linguistics used in this Business Entertainment realm;

you can call it content, we are calling it ‘handKrafted finesse’.

Our fuel to this finesse is:

The social audience is rented.
The email audience is adapted.

But interestingly enough, in this whole tenet of emails & newsletters being the future of the world;

There is no market “Leader”.

Who, surprisingly enough is capable of making us feel intelligent or belonged again?

In this modern metaphorical world where whoever channels specific information wins, there’s no one with the right ingredients to feed our innate desire to feel belonged with an experience; traverse their academic attainment, intelligence and their findings to people with an appetite to learn.

Even if they have it, they hide it behind the status quo or a paywall.

There’s no one, who would help you feel elevated.

No one would even bother to make you a little bit wise by sharing their unbiased enlightenment.

No one would care for explaining to you the first principles of Business building. 

“Are we any different from any of them?”

Well, you haven’t tasted our ingredients yet, so we can’t argue on pretence;

let the best recipe win!

What would be the ingredient that we would love to relish in our inbox, that too in the segment of Business Entertainment?

The taste of unbiased analysis.
The taste of brutal business breakdowns.
The taste of “documentary-style” reading experience.

Introducing, “iKyu”.

A creative content company, cult & conduit.

With the vision:

“startups, tech, business breakdowns — documentary-style!”

We will send a 5-minute email newsletter every Monday, Wednesday, and Friday at 8:00 AM IST.

Every issue will be handcrafted, rekindled as either a startup, technology or business breakdown in your inbox, to curse you with rarity, stories & knowledge.

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A large abyss is created by traditional media companies in India by ignoring the true needs of startup/business readers, seekers and builders.

They want experience.
They want eccentricity.
They want newness in ideas.

They are deprived of all of them.

We as a creative non-conformists believe that Business entertainment should be fun, again.

We are here to make content “cool” again.

We have a lot of finesse to share…

Starting with our 1st Issue on a company that’s close to our heart…

Let’s sketch the canvas in this world of chaos!

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Here’s to the iKyu’s inKredible ones…

Reply to this mail & let us know what topics we could brutally break down and craft a beautiful documentary-style reading experience for everyone to learn from.

We read every single one of your emails!

Now that we dotted the “i” and cut the “Kyu” — we shall see each other around; chiming slowly in your inbox!

yours demystified.
—iKyu.