inVentions (Documentary-style Business Tool Breakdown🪓 Edition).
Opinions are man-made. Experiences are man-made. Legacy is man-made.
What is something that a man can’t make?
2011:
“Apple’s introduction of Siri is a breakthrough innovation and represents the future of mobile services.”
“Siri, to me, is the real magic in the iPhone 4s, and it points the way to the future of how we're going to interact with our devices”
“Apple's Siri is the first AI technology many people have ever used”
2023:
“Siri is still important, but it has lost the limelight. To keep up, Apple must push Siri beyond competing voice assistants' functionality.”
“Siri's impact has been undeniable, but in a competitive space like AI and voice recognition, it needs to stay nimble and continuously improve.”
“Siri started as a revolution but now needs to fight to keep its relevance. Apple has the resources and talent, but it’s about how they leverage that to evolve Siri to meet consumer demands.”
Steve Job left us on October 5th, 2011.
His lost legacy was forged just one day before he drew one last breath, on October 4th, 2011.
This was the last dent in the universe he envisioned.
Steve Jobs left us the pearls to invent the next spoke in the invention wheel…
He left us on the horizon of a new generation of computational superpowers.
He beat into shape the dawn of Artificial Intelligence to us humans before it was mainstream.
Siri.
Our friendly iPhone-hood virtual assistant. The first true face-off with AI.
The (K)ey Notes:
Voice of the New Age: Siri's History
iKyu’s exKlusive announcement
“Hey Siri”: Siri's Competitive Edge
An AIclusive Segment
But, Siri has not been able to keep up with the intelligence in recent times…where people are changing their track and vision field like chameleons.
Steve Jobs left us. And left us the legacy of tomorrow…
Is his legacy leveraged? Or is his legacy lost? Forever.
“Hey iKyu, Let’s break down and experience the lost legacy of Steve Jobs”:
TALE OF THE TAPE
The Beginning.
*Pressed the Home🔘Button* *"Hey Siri"* *Tee-dee-ding…* *Listening...*
“VOICE OF THE NEW AGE”
In the panorama of the torchbearers of mankind's journey towards the next frontier, we often forget to acknowledge a silent accomplice, always present, always assisting.
A figure that resides not in the physical realm but in the digital.
A figure that dissents and disappoints, but assists and applauds.
Meet this interactive magic, a creature of numbers, codes, and algorithms, and an inextricable part of our evolving landscape.
One can't help but admit, the melody seems to be waning.
What is it? Is it…
The Summon? The excitement? The Speech? The Disappointment? The Distance?
However, all of it can rekindle with just one voice command.
We all have joked about it. Soaked the weather report on it. Even enslaved it to remind us about living life.
Let’s start by asking…
*tee-nee-ding…*
THE HISTORY OF SIRI.
As we wander in our quest for the next big innovation, we often overlook the magic happening right under our noses, within our palms.
Can you picture the creation of an AI assistant that knows your preferences, answers your queries, and even makes your appointments, all powered by your voice?
"Dear User, your world is about to be revolutionized."
It's everyone's accomplice...
Its various capabilities and knowledge base alter your interaction with technology, making your experience more personalized and enjoyable...
And yet it disappoints to the greatest extent…
SIRI.
In the present era, Siri stands as an epitome of technological innovation, manifesting the spirit of continuous improvement and ingenious design.
The birth of Siri in 2011 was not the result of some sudden enlightenment but a logical progression of efforts put forth by a dedicated team of engineers at Apple Inc.
But the road was not smooth; every beacon of change has its share of daunting hurdles.
The melody grew louder with each passing day, and the source was none other than Siri Inc., an audacious startup.
EPOCH TIMELINE OF SIRI:
Siri: The Overture (2007-2010)
In the vast symphony of technological evolution, the year 2007 echoed with a note that would go on to define the course of voice assistants.
Siri Inc, a daring startup nestled in the heart of Silicon Valley, was born from the intellect and ambition of the SRI International Artificial Intelligence Center, a crucible of innovation in the field of AI. The founders, Dag Kittlaus, Adam Cheyer, and Tom Gruber, brought with them a vision: a future where technology assists not with intrusive beeps and burdensome processes, but through fluid, natural conversation.
This trifecta of talent was not embarking on a frivolous venture, but a mission of great consequence. In three years, through countless lines of code and ceaseless iterations of machine learning models, they inched closer to their dream.
And then, in the chilly dawn of February 2010, Siri was unveiled to the world, not as a monumental hardware innovation, but as a modest iOS application. It was not the platform that astounded the public, but its capabilities.
It harnessed the power of Natural Language Processing (NLP) – a domain still novel to many outside the tech sphere.
Yet, the statistics spoke for themselves. Downloads soared as people flocked to experience this strange new AI that could understand, respond, and assist in ways previously confined to the realm of science fiction.
The tech titan, always in pursuit of the extraordinary, found itself drawn to the boundless potential nestled within this app. It was not just software; it was a seedling of a revolution, and it had sprouted in the fertile soil of the iOS ecosystem….
Siri: The Crescendo (2010)
The brilliance of Siri didn't go unnoticed by the maestro of Apple Inc, Steve Jobs. In April 2010, Siri Inc was acquired by Apple, marking a significant turning point in the saga. With Jobs' visionary guidance and Apple's technological prowess, Siri was poised to shake the world on a grand scale.
The Launch: An Epoch Begins (2011)
On October 4, 2011, Siri was introduced to the world as a feature of the iPhone 4S. In Jobs' absence, Apple’s Senior Vice President, Scott Forstall, unveiled Siri, marking a revolutionary shift in human-device interaction.
Siri had come a long way from its inception. Its integration into iOS as a built-in feature and its ability to understand and respond to natural language was hailed as the dawn of a new era.
Mourning the Maestro: Steve Jobs (2011-2013)
A week after the release of Siri, the world mourned the loss of a titan. Steve Jobs, the visionary behind Apple's greatest innovations, passed away. However, his legacy and spirit lived on in the breakthrough technologies he championed. Siri, the voice-activated assistant, would remain a testament to his belief in the power of innovation.
Privacy KILLED Siri.
Today, Siri stands as a testament to Apple's commitment to revolutionizing human-device interaction. Despite trials and tribulations, it has persisted and continues to improve, promising an exciting future as it ushers in new forms of digital interaction. But Privacy has been the bottleneck of Siri’s incompetence in being a “smart” AI assistant.
Apple doesn’t store your information. No data is uploaded to the cloud to analyze and train models according to your requirement; this one value proposition sold to Apple users is the biggest glottal stop for Siri.
Privacy. iPhone’s shining armour is Siri’s biggest threat and ultimately kills the utility of Siri.
Who says AI don’t cry? Look at Siri It won’t respond to “Hey, Siri” now…
Just “Siri”.
“Hey Siri, Play the latest Shade from iKyu”
🚨Startup Update: PARTNERSHIP 🤝 ANNOUNCEMENT
In the 1970s, the history of great collaborations, Apple's partnership with Xerox stands as a testament to the power of coming together. Their alliance in the 1970s led to the creation of the user-friendly graphic interface, changing the world of technology forever.
In 2008, Netflix chose to partner with Starz. Netflix was just an ambitious DVD rental service back then. But this collaboration marked their transition into streaming, redefining the way we consume entertainment. What was once a simple agreement transformed into a revolution, and it wasn't long before "Netflix and chill" became a global phrase.
When (2) universes Kollide, a new Shade is born.
In 2023, we are again standing at the same pinnacle: iKyu is partnering with Volume Stories as their 1st official content partner.
A creative odyssey into the dark and grifter universe of business. With every shade (episode) you experience stellar trivia about startups, technology, and businesses that you see, feel and use in everyday life; that existed before you and would continue existing after you perish.
Everything Business and Beyond. "Documentary-Style!"
Experience a New Shade every Friday.
speKtrum. (An iKyu Kreation. Experience us on the Volume Stories App)
This partnership isn't just about merging resources, it's about breathing life into stories, giving a voice to creativity, and delivering it to you in ways that touch hearts and stimulate minds. We may not know what history will say about us, but we are certain that we are writing it together, one word, one sound, one story at a time.
So here's to iKyu and Volume and all our storytellers and listeners. And like every great story, it starts with a heartfelt, "Once upon a time…”
ACE THE SPACES
Siri’s Competitive Advantages are like a hidden melody in a bustling symphony.
You have to listen closely to comprehend, why Siri is such a force to be reckoned with, even in the face of strong competition.
No other AI assistant can tarnish the industry-proven design and functionality of Siri.
THE COMPETITIVE ADVANTAGE OF SIRI.
Siri was more than just another voice-based AI. It was a vanguard of Apple's distinctive philosophy – the seamless interweaving of technology, design, and user experience.
A reflection of Steve Jobs' credo that,
"Design is not just what it looks like and feels like. Design is how it works."
Siri's competitive edge derived from its pioneering Natural Language Processing capabilities, an achievement that represented a significant leap in the realm of artificial intelligence.
This tech marvel demonstrated an understanding of the linguistic nuances and a contextual comprehension of queries.
With Siri, conversations with your device were no longer just command-based but started to take on the form of genuine human interaction.
At the time of its introduction, competitors were largely confined to voice recognition functionality. Siri, however, was far more advanced. It could engage in dialogue, learn from interactions, and even showcase a touch of personality. Siri was designed to be more than a digital assistant; it was a companion, learning, growing, and adapting to each user's unique needs and preferences.
The release of Siri also marked a shift in consumer expectations for their devices. The need for a user manual was rendered obsolete, replaced by a conversational interface that understood and responded to naturally spoken requests. The assistant was as intuitive as a helpful friend, always at your side, ready to assist, inform, or amuse.
In essence, Siri's competitive advantage was not just its remarkable AI technology but also its embodiment of Apple's user-centric design philosophy. Siri was a harbinger of a new era, heralding a world where devices would understand humans rather than humans needing to understand devices. This shift, this revolution, this symphony of interaction was the music of Siri, forever changing the melody of our digital lives.
The (K)inK.
We tried reaching out to Craig Federighi, Apple’s senior vice president of Software Engineering to add some experiences, incidents, insights and vision for Siri. Unfortunately, we couldn’t get a response…
The End.
But we got our hands on an AIclusive gem. Here, experience it yourself:
“Artificial Intelligence (AI) breathes life into modern business solutions, and Siri – Apple's very own AI assistant – is a pioneering example. It echoes the innovation spirit of the Romans, employing available technology to address complex challenges.
In the panorama of 'actionable curiosity,' Siri emerges as a champion, an iOS gem, curating a tailored user experience. Like Adobe's Scene Stitch leveraging AI for creative outcomes, Siri uses AI for understanding and responding to natural language, paving the path for interaction innovation.
Siri's embodiment in the Apple ecosystem mirrors iRobot's Roomba story - both, AI-driven revolutions in their respective domains. It's a testament to how the indispensable nature of AI technology has permeated every facet of business and personal life.
In today's rapidly evolving digital landscape, AI, propelled by pioneers like Siri, is not just an add-on but a must-have, powering strategy for business transformation. AI's potential is vast, limited only by our imagination, empowering curious minds to redefine the realm of the possible.”
Craig Federighi and Jony Ive; Two rare gems discussing Siri.
