iKyu

🪓India's "IAS" Curse

[#24] Tale of Chaos: Indian Youth's obsession with 'Service' is contagious. Unconditional obsession with 'Service' makes you a RAT. Doesn't matter if…

Aug 24 • 

vivan.

 and 

iKyu

5

March 2025

🪓MADE IN “SHEINA”

[#23] Tale of Chaos: Fast as Fashion. Cheap as China. Is it Made for India?

Mar 22 • 

vivan.

 and 

iKyu

5

January 2025

🪓The “AI” Renaissance

[#22] Tale of Chaos: Entire world seems to be in ‘Deep’ trouble. India? Seeks within...

Jan 31 • 

vivan.

 and 

iKyu

4

🪓The “10-min” Nation

[#21] Tale of Chaos: SWIGGY SNACC. BLINKIT BISTRO. ZEPTO CAFE. All of it points the “Startup compass” towards समय (Time). But what's the rush? Why being…

Jan 21 • 

vivan.

 and 

iKyu

3

December 2024

🪓COOK: The "Shadow" after JOBS...

[#20] Tale of Chaos: Steve Jobs was GONE. iPhone struggling to compete with Android & newly-launched Windows phone. With 30+ Lawsuits, Apple was on…

Dec 31, 2024 • 

vivan.

 and 

iKyu

3

November 2024

🪓Jio v.s Starlink: The Fault in our Stars

[#19] Tale of Chaos: Mukesh v.s Musk. Space. Satellite. Spectrum. Same arena, rules aren’t. JioSpace Fiber & SpaceX’s Starlink are trekking towards…

Nov 20, 2024 • 

vivan.

 and 

iKyu

7

October 2024

🪓iKyu’s Diwali 🪔 Letter

जय श्री राम | Deep down we all love the passive-aggressive relationship of Soan Papdi & 🪔 Diwali and this Diwali we wish you have a soul touching one…

Oct 31, 2024 • 

vivan.

 and 

iKyu

🪓OLA: A Billionaire’s Brothel (Again)...

[#18] Tale of Chaos: 80000/month. Not cash - Only "Complaints". That's what Bhavish Aggrawal earned in the past year. So what did he lose? ₹3500 Crores…

Oct 16, 2024 • 

vivan.

 and 

iKyu

5

🪓STEVE JOBS: Fierce. Father. Forever.

[#17] Tale of Chaos: The Genius he became, the father he could not. It has been 13 years since he left. We know him from what he meant to us. But we…

Oct 6, 2024 • 

vivan.

 and 

iKyu

7

2

September 2024

🪓AMAZON: LAST of the Stars!

[#16] Tale of Chaos: “Come on Jeffrey, you can do it”. Can you? India is asking a question: What comes after E-commerce? It’s Q-Commerce. Then why is…

Sep 28, 2024 • 

vivan.

 and 

iKyu

4

🪓ZUDIO vs. ALL: Who's your OOTD WARrior?

[#15] Tale of Chaos: 2 Players. 4 Competitors. $10 Billion Fast fashion Market. And a GenZ-Rizz-Dilemma. Who's your OOTD? Who's winning this cluttered…

Sep 2, 2024 • 

vivan.

 and 

iKyu

2

August 2024

🪓BIRKENSTOCK: Finding ‘Chappal’s Comfort’ in Corks!

[#14] Tale of Chaos: 250 yr-old German-forged sandals. After hiking first worlds, came for India’s feet. 5 yrs & ₹200Cr later, are the CORKs ready for…

Aug 14, 2024 • 

vivan.

 and 

iKyu

3